When talking about logos one doesn’t ever forget to mention Nike. Well whats it that nike logo shows in just a swoosh? We might as well think it is just another logo which got famous. But when you see the mythology and history behind it you’d understand what had gone during the design process. Nike was the name of a Greek Goddess in the ancient Greek culture. In ancient Greek she was the goddess of victory and helped the rightful to succeed. Her wings swooshed and so does the feather she kept in her hand. Her attributes were also associated with the force and speediness. That’s nike logo for you.
The heart of the logo lies in the idea behind it. Conceptualization is an important aspect of any logo design. But conceptualization is only possible when you do a ground work about the brand you want to design for. At desto we do an exhaustive research about the clients industry and what its USPs are. Continue reading