When talking about logos one doesn’t ever forget to mention Nike. Well whats it that nike logo shows in just a swoosh? We might as well think it is just another logo which got famous. But when you see the mythology and history behind it you’d understand what had gone during the design process. Nike was the name of a Greek Goddess in the ancient Greek culture. In ancient Greek she was the goddess of victory and helped the rightful to succeed. Her wings swooshed and so does the feather she kept in her hand. Her attributes were also associated with the force and speediness. That’s nike logo for you.
The heart of the logo lies in the idea behind it. Conceptualization is an important aspect of any logo design. But conceptualization is only possible when you do a ground work about the brand you want to design for. At desto we do an exhaustive research about the clients industry and what its USPs are. We then come to a briefing as to where all could this company use their logos and how the solution should stand out each and everywhere the logo appears. The solution is a collaborative effort of both Desto and Client. The specific set of questions we ask all our clients lets the designers boil it down to simple strategies to achieve the best logo for the client.
Now that the Desto Team and Client have established the problem, designers sit down to brainstorm the ideas keeping in mind all other industries in the same field and latest logo design trends. A small advice to all the designers reading this: keep up to the latest logo design trends, since the life of a logo isn’t to be forgotten when designing. A logo irrespective of however the design world evolves should be able to stand the test of time. Well this could easily be achieved if you regularly look for the logo design trends.
Problems set! Designers Brainstorm and whoosh we have a logo. Well this quite doesn’t happen that way. It takes quite an effort, make pencil sketches of all your designs. Carefully re-iterate them over and over again until you find it perfect for you and client. Decision on colors to use would be really easy now since we have done an exhaustive research on the clients industry. Choose the color which suits best. Fonts for the logo type can add serious meaning to the clients industry, there are several typefaces and hundreds coming every week. You can decide on which font to choose to add a bold, serious, elegant or a funky meaning to the logo.
Finally present the logos to your client the way he would see it in everyday life. Like send him a letter head with the new logo. Presentation the logo contextually with the story of it to your client and if you’ve spent a great amount of effort it will be well received.