The following article describes the process behind the creation of Desto logo.
The first question we asked ourselves – What does Desto do? Desto connects designers and business while adding value in this process. Based on this simple answer, we need to move on to generate concepts or ideas for the logo.
Based on the inputs from 1st stage,
- Desto logo has to represent 3 groups working together.
- Desto logo has to represent the impact it creates on the world by producing designs.
- Desto logo has to represent streamlined work interface of the 3 groups involved.
The next stage was to develop pencil sketches. We jotted down the following ideas.
- A circular form represents togetherness
- Pick up associated colors for representing three different groups interacting in the process; Blue – indicates the business world; Green – indicates passion (the designer world); Orange – indicates a warm connection or bridge between these two groups (which is what Desto as a company does)
- All these three groups combined together gives an excellent output which can be represented by a spark at the center
- The word “Desto” should indicate the nature of the firm. Some keywords that would describe Desto – Bold, Clean, Straight-forward
- Desto follows a streamlined process in all its activities. This can also be incorporated into the logo. We used a thin stroke of line inside the text indicating the same.
- Also, at the end of the day, clients matter for any business. So, to give importance to clients, the leftmost ribbon in the logo is given blue color because it is the common tendency of people to read from left to right. Hence, we sort of gave more importance to the clients.
With all the above things in mind, we made a few pencil sketches. It was looking pretty good and we were happy and went on to the next step, digitalizing it. Being a design firm ourselves, this step did not take much time at all.
Everything seemed to be symmetrical while designing the logo on screen. So, we thought of including an element of asymmetry because nothing in this world is perfect. What did we do? If you observe the design element (the circular part) in the logo, the width is 9 pixels more than the height! Nobody will know until someone tells about it. An element of surprise too!
This was the final output in white and black backgrounds.