Category Archives: Inside story

2012 in review

The stats helper monkeys prepared a 2012 annual report for this blog.

Here’s an excerpt:

600 people reached the top of Mt. Everest in 2012. This blog got about 3,500 views in 2012. If every person who reached the top of Mt. Everest viewed this blog, it would have taken 6 years to get that many views.

Click here to see the complete report.

Desto on Quora

Q. How did Desto begin, and more importantly, what can students learn about student life and opportunities at IIT-M from their story?

A. Sandeep Mederametla attended Tata Jagriti Yatra during December 2010 – January 2011. He came across a person who was starting up a company and needed some design/branding support. Sandeep was always interested in the blend of art and technology and hence the field of Graphic design. He even bunked a fortnight of his sixth semester since he was participating in the Yatra. So, he came back around mid-January and started looking for potential people who can design well. First, he himself tried doing something in Photoshop but it did not come out well. Then he contacted 2 other persons yet the result was not too great. Next, he contacted me as I had finished my tenure of Shaastra (annual technical festival of IIT Madras) 2010 Design Core and was in a burn out period after heavy work. Being a workaholic myself and an ardent design enthusiast, I was also looking for a good design project… [Read more]


Q. What are the different roles of the co-founders at Desto? What are some important takeaways for IIT-M students about startup teams, from how Desto operates?

A. Regarding the roles we play –
Not very defined. There is of course a designation we assigned to ourselves. But that is not the end of it.
Any organization can be divided into two – inside and outside. Rohit acts as the face of Desto i.e. he represents Desto outside. He gets business and deal with clients (pitching proposals, submitting work, getting feedback etc.) He plays a major role in deciding the pricing
and timeline for Desto projects. He also takes part in planning the way ahead for any project. Sandeep majorly works for Desto inside – dealing with our employees (finding the right people, assigning and managing projects, setting deadlines etc.) I design and manage all design that happens at Desto. Ram codes and manage all coding that happens at Desto… [Read more]


Q. What kind of discipline is required to be a 9 Pointer as well as a Startup Co Founder in IIT-M?

A. As obvious as it may sound, the answer to the question is ‘planning’. But it’s too generic and so I will try to tell what I have gone through when I started up though I am not exactly a 9 pointer. (But pretty close :P) So, what should one do to be a 9 pointer and also run a firm? Actually, becoming an entrepreneur adds both positively and negatively to one’s academic career. Fortunately, there are ways of dealing with the negative effects putting you at an advantage, effectively…[Read more]

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SmartCSS by Chaitanya Munukutla

We are proud to present you SmartCSS, a short booklet written by Chaintanya Munukutla, who interned with us this summer (May-July 2012). In this book, Chaitanya shares the knowledge he gained by working as a front end developer at Desto.

*Due to a technical glitch in embedding issuu in wp blog, we directly present you the link.
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Our first Infographic

This is Ravi, Co-Founder and Head, Creative Design, Desto Creative Solutions.  At Desto, we are constantly trying out new genres of design. This week, we are into designing infographics. The following is my own resume and our first infographic.

Comments welcome 🙂

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Desto in News

Checkout  full page article on Desto in EDEX, the Indian Express supplement.

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Desto’s entry for Exciting Article Writing Competition qualified for Stage 1

The Total no. of Articles received for the event : 141

No. of articles qualified stage 1 : 36

Stage 2 have 50% weight-age, all the comments on your article on Techaloo page, Facebook likes, Facebook comments, Tweets, Digg, Techaloo LinkedIn group shares and discussions will carry equal points and at the end it will be normalized to get the score in 50. If you like the article please like/share/comment at

Desto Creative Solutions – destined to design

Desto Creative Solutions is a startup founded by 4 students of IIT Madras namely Sandeep, Ravi, Rohit and Ram. Two of them, Ravi and Rohit, have dropped out of placements and decided to work on Desto full time while the other two are still in their pre-final years. Continue reading

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Desto Website Launch

Having done lot of work over the past few months to create a stunning website for Desto, we’re proud to present you

We believed in interactive, usable and creative design for the website. We’re extremely excited to hear from you how you’ve liked the site.

Some of the interesting quotes from the team:

We just have to put up the privacy policy and the site can go live. Wait Do we have one?


Ram these are the things you have to do. 1,2,3,4. (repeats) Ram you’ve to do these 1,2,3,4 and 5. See when I repeated your work increased? (cruel laugh)


In our next post we’ll show you the logo design process. Meanwhile if you haven’t seen our portfolio yet. Please visit

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