Tag Archives: creative design

Infographics Part II

Read infographics part 1 here.

Today, let us talk about the different types of infographics that exist. Infographics can be classified based on the nature of their usage or the type of content (information) they present.

Based on the nature of usage, one can classify infographics as

  • Static
  • Dynamic
  • Interactive
  • Animated or motion

Static infographic:

  • Relatively easy to design
  • Relatively cheaper
  • Can be printed
  • Easily shared (since it is just a picture) – In other words, anyone can access it without having to go to another link whereas interactive infographics may need the user to come to the place where it is hosted (not always)


Dynamic infographic:

  • Almost like a static infographic but has elements that move (GIF images)
  • Great to watch on the web but cannot be printed
  • Costs higher than a static and lower than an interactive/animated infographic


Interactive infographic:  

  • Interactivity makes it really interesting and informative
  • The user will see what data he wants
  • Usually coded in html/css/js or Flash
  • Tougher to make
  • Expensive and cannot be printed
  • May have browser and/or device compatibility issues
  • But totally worth it!


By Movoto

Animated/Motion infographic:

  • Videos are always great to watch
  • Buffering problems in slow internet connections
  • Tough to make
  • Expensive
  • Of course, cannot be printed


Based on the type of content, one may classify infographics as

  • infographics that deal with data (numbers, statistics, charts and the like) – Lets call them data graphics
  • infographics that deal with general information – Lets call them creative infographics
  • combination of the above

Data graphics:

  • Deals primarily with numbers
  • Contains different types of charts and graphs to depict the numbers in the data


How big is BIG?


Creative infographics:

  • Presents information in a creative way that doesn’t really deal with numbers
  • Creates an interesting story using graphics


Dismal state of Engineering in India


Infographics can be a combination of the above two types.


How To Lose Your Hearing


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Posters for Avaz – an app for kids with autism

Invention Labs has developed an app for kids with autism named “Avaz”. We designed 2 A1 sized posters that the client can use in international conferences.

Infographic poster:


Informative poster:


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Infographics Part I

What are infographics?

Infographics = Information + Graphics i.e. graphical representation of information; Infographics are quick and clear visual representations of large chunks of data. They are usually made up of different elements such as bar graphs, pie charts, maps, signs, pictograms, vector art, clipart, illustrations etc. The prime focus of infographics is creativity! How do you present large, boring data in an interesting manner? is all what matters in an infographic.

Why infographics?

Infographics are a great way of making people read something. They are usually used as a marketing tool for generating traffic for a site. The impact an infographic creates is huge and the investment on an infographic is only the cost of getting it designed. They are meant to be shared on social media and get viral. This would give a lot of backlinks for the company involved and this would add to the Search Engine Optimization (SEO) of its site as well.

The way we do it:

These are the steps involved in making an infographic:

  • Gathering information (research)
  • Editing the information (removing unnecessary info and converting the necessary info into a suitable form)
  • Innovating on how to present the information (coming up with concepts such as bar graphs, maps, signs, pie charts etc.)
  • Developing a theme for the infographic
  • Making a wireframe (without the actual design; like a mockup)
  • Taking clients approval
  • Making the actual design
  • Review and feedback
  • Deliver

And this snap of ours summarizes the aforementioned process:

Our previous works:

We are designing a series of infographics on topics related to engineering in India for our client http://www.gyancentral.com and two of them are published as of now.

You can see them at



Stay tuned to our facebook page to get more updates on what we are doing!

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Our first Infographic

This is Ravi, Co-Founder and Head, Creative Design, Desto Creative Solutions.  At Desto, we are constantly trying out new genres of design. This week, we are into designing infographics. The following is my own resume and our first infographic.

Comments welcome 🙂

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Graphic design 101

As a graphic designer, the first thing you need to know is about color modes. There are various types of color modes and the most frequently used are RGB and CMYK.

We hereby present the differences between these two color modes.

RGB = Red Green Blue

CMYK = Cyan Magenta Yellow Black

RGB is used for digital media while CMYK is used for print media. What do we mean by digital media and print media? Well, whatever you see inside a screen is digital and whatever you see on paper is print. All printers use CMYK colors for printing. If you pull open a color printer, you can find 4 color cartridges containing the C,M,Y,K colors in that order. All colors in your print document are obtained by mixing certain percentage of each color.

What happens when you print an RGB file? Well, the printer converts it into CMYK and you will see a drastic color difference. For example, look at the following images. I applied the same color #00FF00 in both but the first one is in RGB and the second one is in CMYK. Notice the difference? So, if you print the first image, you will be actually getting the second image!

So, whenever we design any print media stuff (poster, brochure, visiting card and the like), we do it in CMYK mode.  That way, we will be working with the exact colors that will appear after printing. When we are designing a website or a web banner etc. we would do it in RGB mode since we are not going to print it.

CMYK consumes more space than RGB. The source files can often go upto 1 GB for one single A2 poster!

There are a lot of software packages used for design. One should also have a detailed understanding of pixels and vectors. More on these topics on a future post. Stay tuned. 🙂

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Hyper realistic icon design

The following are the icons designed by us for one of our ongoing projects. This type of design which resembles reality is called “Skeumorphic design” or “hyper realistic” design. We have something more awesome than these to show! Stay tuned.

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